Philip Morris UK launches Marlboro Ice Blast, the first fresh-to-fresh capsule cigarette. The innovative move reinforces Marlboro’s premium leadership while delivering value for money with a market first advance in the menthol category.
Ice Blast is a cooling to high cooling capsule cigarette where adult smokers will be able to enhance their smoking experience by clicking the Iceball.
Each unit includes 10 packs of 20 cigarettes (total 200 cigarettes).